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I'm sorry for any confusion, but it seems there might be a misunderstanding. There is no publicly traded company on any major U.S. stock exchange with the stock symbol "GEAR". If you meant to inquire about a different company or symbol, please provide the correct information and I would be happy to help with any general information I can provide.

In general, when evaluating a company for investment, it is important to consider several key factors:

1. Earnings: Look at the company's past performance in terms of earnings per share (EPS) and see if the company has been consistently profitable. Also, try to get an idea of the company's future earnings potential.

2. Growth: Analyze the company's revenue and net income growth over time, as well as its growth prospects in the industry.

3. P/E Ratio: The price-to-earnings ratio (P/E ratio) is a common valuation metric used to determine if a stock is overvalued or undervalued. It's calculated by taking the stock price and dividing it by the earnings per share.

4. Dividends: If the company pays dividends, consider the yield and the company's history of paying dividends.

5. Management: Look at the management team's track record, their vision and strategy, and their stake in the company.

6. Industry position: Understand the company's position in its industry, including market share, competitive advantages, and potential threats.

Please note that this is general advice, and you should consult with a financial advisor or conduct your own research before making any investment decisions.