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Fitt Highway Products Inc

I'm happy to help you with that! It seems that there may be a misunderstanding, as there is no public company with the stock symbol "FHWY" on any major U.S. stock exchange that operates in the beverages soft drinks industry.

However, I can provide you with some general information and factors to consider when analyzing a public company in the beverages soft drinks industry, which you can then apply to a specific company of your choice:

1. Revenue and Earnings: Look at the company's revenue and earnings growth over time. A consistently growing top and bottom line is generally a positive sign of a healthy and profitable business.

2. Market Share: Analyze the company's market share within its industry, as a larger market share can indicate a dominant and more profitable position within the industry.

3. Competition: Identify the company's main competitors and evaluate how it differentiates itself within the marketplace.

4. Brand Strength: Evaluate the company's brand strength and how it resonates with consumers. A strong brand can provide a significant competitive advantage.

5. P/E Ratio: Look at the company's Price-to-Earnings (P/E) ratio. A lower P/E ratio could indicate that the stock is undervalued, while a higher P/E ratio may indicate that the stock is overvalued.

6. Dividends: Check if the company pays dividends and evaluate the yield and consistency of the dividend payments.

7. Management: Evaluate the company's management team and its track record of making smart business decisions.

8. Future Growth: Analyze the company's plans for future growth and expansion, whether that be through new product launches, acquisitions, or other strategic initiatives.

I hope this information helps! If you have any other questions, please let me know.