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Martha Stewart Living Omnimedi
Martha Stewart Living Omnimedia, often referred to as MSLO, is a public company that was founded by Martha Stewart in 1997. The company is engaged in the various media and merchandising businesses associated with the Martha Stewart brand. This includes publishing, broadcasting, and merchandising.
MSLO was listed on the New York Stock Exchange (NYSE) under the ticker symbol "MSO" from its initial public offering (IPO) in 1999 until it was delisted in 2015. In 2015, the company was acquired by Sequential Brands Group, a brand management company that licenses and markets a portfolio of consumer brands.
Prior to its acquisition, MSLO's main source of revenue was from publishing, which included the company's flagship magazine, Martha Stewart Living, and a variety of books written by Martha Stewart. The company also had a significant broadcasting business, which included a television show called "Martha Stewart Living" and a radio show called "Martha Stewart Living Radio." In addition, MSLO had a merchandising business that included home goods, crafts, and food products sold under the Martha Stewart brand.
Today, Sequential Brands Group continues to license the Martha Stewart brand to a variety of companies, including home goods retailers, department stores, and publishers. The Martha Stewart brand remains a strong and recognizable brand in the home and lifestyle space.