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Equifax Inc

**Equifax Inc. (NYSE: EFX)**

**General Information:**

* Industry: Consumer Credit Reporting

* Headquarters: Atlanta, Georgia, USA

* Founded: 1899

* Website: https://www.equifax.com/

**Stock Performance:**

* **Current Price:** $250.46 (as of March 8, 2023)

* **52-Week Range:** $201.12 - $304.82

* **Market Cap:** $29.4 billion

* **Dividend Yield:** 1.08%

**Key Financial Metrics:**

* **Revenue (2022):** $4.9 billion

* **Net Income (2022):** $1.2 billion

* **Earnings Per Share (2022):** $10.14

* **Debt-to-Equity Ratio:** 0.38

**Business Overview:**

Equifax is one of the three major credit reporting agencies in the United States. It collects and maintains consumer credit information, which it uses to generate credit reports and scores. These reports are used by lenders, insurers, and other businesses to assess the creditworthiness of individuals.

In addition to credit reporting, Equifax also offers a range of other services, including:

* Identity theft protection

* Credit monitoring

* Business credit reporting

* Data analytics

**Strengths:**

* Market leader in credit reporting

* Strong brand recognition

* Diversified revenue streams

* Growing international presence

**Weaknesses:**

* History of data breaches

* Competition from other credit reporting agencies

* Regulatory scrutiny

**Recent Developments:**

* In 2017, Equifax experienced a major data breach that compromised the personal information of 147 million Americans.

* The company has since invested heavily in cybersecurity and data protection measures.

* Equifax has expanded its international operations, particularly in Latin America and Asia.

**Outlook:**

The outlook for Equifax is generally positive. The company is expected to benefit from continued growth in the credit reporting market and its expanding range of services. However, the company faces ongoing challenges related to data security and regulatory compliance.